I’m Abbey Sy, an artist and author from Manila, Philippines.

There are two things I love the most: art and travel. As an artist, I illustrate and create work that communicates through hand-drawn letters and illustration. As an author, I have written books on lettering, journaling and creativity in general. I also produce content on my YouTube channel and manage my shop.

travel extensively as part of my inspiration-hunting process. I feel most alive when I am in transit or exploring a new city. I love documenting my trips through journaling, mostly in analog form. My curiosity for the world around me keeps me on my feet; whether it’s studying abroad, taking up an art residency, or simply traveling for vacation. I am constantly restless and looking forward to the next artventure.

My mantra is Always Be Creating—and it has always been at the core of what I do. From creating art, setting goals, getting from point A to point B, to producing content that is worth sharing, I am always finding ways to inspire others to live a creative life.

If you’d like to work or collaborate with me, say hi at hello@abbey-sy.com.

Let's Work Together

For work / speaking inquiries: 

Say hello!

ABC on the Internet

Instagram @abbeysy

Clients and Collaborators

Freelance: Summit Books, Rockport Publishers USA, Workman Publishing, Havaianas Philippines, Toblerone Philippines, Jo Malone Philippines, Hallmark USA, International Fine Paper Exchange, Candy Magazine, Preview Magazine, Nestea Philippines, Sandbar Dry Bags,

Partnerships: Faber-Castell (Germany, Philippines, Singapore, USA), Fujifilm Philippines, Canon Philippines, L’Occitane Philippines, Moleskine Philippines, National Book Store, Skillshare, C2 Cool and Clean, Dove Philippines, Tropicana Philippines, Quaker Oats

Talks and Workshops

Graphika Manila, TEDxYouth@SJCS: Inspiring Passion, TEDxUPM: On Life and Lettering, Design Week Philippines, Philippine Readers and Writers Festival

Interviews and Press

Published Work


  • Always Be Creating: A Field Guide to Living a Creative Life
  • The ABCs of Hand Lettering
  • The ABCs of Journaling
  • Hand Lettering A to Z: A World of Ideas for Drawing and Designing Alphabets
  • Hand Lettering A to Z: Workbook
  • The Complete Photo Guide to Hand Lettering and Calligraphy

Publications, etc

  • ABC Magazine: Student of Life
  • Letters from ABC: 52 Postcards from A to Z
  • Stick ‘Em Up!

Subscribe to my newsletter and be the first to get updates